Let’s talk late-night cravings.
We’re two weeks into the 12 Week Challenge, and there’s a common theme we’ve been hearing from the crew:
“I’m great during the day… but it all unravels at night.”
Sound familiar?
You’re not alone. Cravings after dinner are one of the biggest challenges we see – and they can seriously mess with your momentum.
But here’s the thing: cravings aren’t about willpower.
They’re usually a sign that something else is off – physically or emotionally.
Here are a few things we work through with clients inside the 12 Week Challenge:
• You might be under-eating during the day – which makes your body push back.
• If your protein’s low, you’ll feel hungrier. It helps keep you fuller longer.
• Lack of sleep throws your hunger hormones out of whack.
• Dehydration can trick your body into thinking it’s hungry – especially in winter.
• Stress leads to emotional eating. Not always, but often.
• If you restrict too much, cravings come back with a vengeance.
Cutting back on wine or sugar? It’s totally normal to crave more sweet things in the short term. What matters is what you choose to replace those habits with.
Cravings don’t mean you’ve failed.
But if you want results, you’ve got to stay consistent – just like you’ve been showing up to train.
Food habits and training go hand-in-hand.
We coach both. Every single day.